Do you know plumbing marketing companies who prioritize content marketing and blogging efforts are 10x times more likely to see positive ROI compared to the marketers who don’t?
That’s definitely a huge figure!
Content marketing is responsible for drawing a huge percentage of traffic to the website, generating more new leads, building high engagement, and encouraging conversions. It keeps the conversation fresh, engaging, and transparent. Instead of disrupting any activity, it fuels your business, helping you to improve all your business operations.
Every plumber marketing company in today’s date is introducing content marketing in their business strategies. What about you? Are you still in confusion?
Keep reading the article and find the reasons why you need content marketing.
4 Top reasons why content marketing is important for your plumbing business
- Improve your SEO efforts: Do you know content marketing can improve your SEO efforts? Yes, content marketing and SEO go hand in hand. If you pay attention to SEO, you have to work on your content marketing strategy. Similarly, if you boost the content marketing panel, there is a good impact on your SEO efforts.
With proper content marketing, you can draw in huge traffic to the website building your SEO to a great extent. Remember, killer content is enough to improve visibility in your organic search results.
Even an SEO expert, thinks about creating good quality content to improve the search engine rankings of the page. The better the content is, the higher the rankings in SERPs. Now, all these happen when you add powerful and relevant keywords in all your content. As you know, keywords are the gem in SEO and it remains precious for drawing impressive content marketing results.
- Spread brand awareness: An engaging and attractive content is enough to spread brand awareness across the web. Suppose you share a strong piece of content on social media. It takes a second to go viral and reach out to a wide audience, seeking their attention, and spreading brand recognition online.
Spreading brand awareness in today’s date is not a difficult job. Even if you fail to create great content and you end up creating something bad, it will go viral and affect the brand in a negative way.
- Build high engagement: Are you wondering about high engagement for your brand? It is not easy for a plumbing service provider to build customer engagement, however, if you succeed in creating something amazing, you can reach out to a large number of potential clients.
Different varieties of content you can create include blog posts, infographics, presentations, white papers, pdf, image content, video content, emails, PRs, podcasts, webinar content, Q-A content, and so on. Just create one and share them on social media.
The power of social media will bring your brand content visible to the right audience and make it highlighted beyond your expectation. The best thing is you can enjoy huge views, shares, likes, comments and can even continue a transparent conversation with the potential clients.
- Build conversions: Since content marketing is responsible for seeking the attention of the right audience and giving them a space to engage with the brand, high conversions are quite natural. It is the content after reading which a visitor decides whether it is good to perform any kind of purchasing action or not.
Just by going through the headlines and reading a few portions of the introduction section, a reader takes the decision whether he should read the entire article. Similarly, a potential client who is interested in your plumbing service decides on his next purchase.
Building conversions is quite hard. But through social media posts, engaging ad campaigns, referral programs, and other exclusive offers generate interest among the potential clients. Remember, all the events mentioned above remain incomplete without proper engaging and relevant brand-related content.
Content marketing strategy is the most significant part of digital marketing. Even if you have a plumbing website, you should prioritize this in your business. Don’t you want to avail all the above-mentioned benefits and drive rank-oriented results for your business?
Embrace the content marketing strategy and enjoy the advantage.
Look for a reputed content marketing company in India or UK and hire experts who are specialized in this field.